Logos & Brand Guidelines
The guidelines outlined below will help you use the PAS Logos and Brands in order to advertise or promote PAS products, programs, and services. If you’d like to make use of any logo or brand that is not covered by these guidelines, or if you have questions on using the PAS Logos, you must contact us.
Usage Guidelines
Do:
- Use the official PAS logos in their unmodified forms.
- Use the white logo on darker backgrounds.
- Use the black logo on lighter backgrounds.
- Use a transparent logo when placing over imagery or a background.
Don’t:
- Alter the aspect ratio or distort the logo in any way.
- Change the colors of the PAS logo.
- Fill the circle with any color or background.
- Use any older versions of the PAS logo other than the official logos listed below.
- Use a dark logo on a dark background, or a white logo on a light background.
- Use any other marks or logos to represent the PAS brand.
Official PAS Logos
Primary Black Logo
Download
Primary White Logo
Download
Official PASIC 2024 Logos
Primary Black Logo
Download
Official PAS Colors
The PAS brand uses a simple color palette of orange, black, and white.
Orange
Hex #f15a2a
CMYK: 0, 8, 93, 0
RGB: 241, 90, 42
Pantone Solid Uncoated: 166 U
Pantone Solid Coated: 7579 C
Black
Hex #000000
CMYK: 0, 0, 0, 0
RGB: 0, 0, 0
Outdated Logos
The following logos are outdated and should not be used. Please download the official PAS logos above and replace any outdated logos that may be in use. If you are using another old PAS logo not listed here, please also replace with an official PAS logo. If you have questions about an older PAS logo, please contact us.
